1. Information We Collect

Basyr may collect information that you provide to us directly when navigating our Website, registering an account, placing an order, subscribing to marketing or contacting us, including:

• Identifiable Information: Full name, username, and account login details.
• Contact Information: Email address, telephone/mobile number, billing address, and delivery address.
• Financial Information: Credit card or bank details used to process payments. All transactions are securely processed by third-party payment gateways; we do not store full payment card details on our servers.
• Transaction Information: Details of products you have purchased, order history, billing history, and correspondence regarding your orders.
• Wellness Preferences (Optional): Details about skin type, dietary preferences, or health interests that you voluntarily share with us, such as through surveys or product reviews, to help customise your shopping experience.
• Technical and Usage Information: IP address, browser type, operating system, page views, and website activity collected through cookies to optimise your browsing experience.

2. Special Care for Sensitive Personal Information

Basyr does not require customers to disclose health information merely to purchase ordinary products unless this is reasonably necessary for a specific service or request.

Information voluntarily provided, such as supplement preferences, skincare concerns, or dietary preferences, may be considered sensitive information under POPIA.

We process this information only:

• With your explicit consent, such as when you voluntarily select product tags or complete a wellness profile.
• For the purpose of fulfilling your specific request or purchase.
• In a secure manner using appropriate industry-standard security measures and only for the purposes for which it was provided.

3. How We Use Your Information

We process your personal information for the following purposes:

• Order Processing and Fulfilment: Processing payments, packaging products, and delivering your wellness goods to your physical address.
• Account Management: Creating and maintaining your user account, managing your wishlist, and providing account support.
• Customer Support: Responding to enquiries, troubleshooting order issues, and handling product returns where legally permitted.
• Security and Fraud Prevention: Verifying transactions and protecting our Website and customers against cyber threats or fraudulent activity.
• Marketing Communications (With Consent): Sending you promotional offers, wellness tips, newsletter updates, and information about new product arrivals. You may unsubscribe at any time.
• Website Analysis and Improvement: Monitoring website usage to improve layout, product offerings, functionality, and user experience.
• Legal Compliance: Retaining financial records, invoices, and audit trails as required by applicable South African laws.

4. Sharing Your Personal Information

We do not sell, trade, or rent your personal information to third parties. We share your information only with trusted service providers who assist us in conducting our business and fulfilling your orders, including:

• Courier and Logistics Providers: Third-party couriers that deliver your skincare, wellness products, and supplements.
• Payment Gateways: Secure third-party processors that facilitate online payments.
• Hosting and IT Services: Providers that host our website, manage databases, and assist with securing our system infrastructure.
• Email Marketing Platforms: Platforms used to send newsletters and promotional offers, where you have subscribed or otherwise provided the necessary consent.
• Regulatory & Law Enforcement Authorities: Where required by law, including in connection with tax audits, court orders, regulatory requirements, or lawful investigations.

We take reasonable steps to ensure that service providers who process personal information on our behalf are required to maintain appropriate confidentiality and data protection standards.

5. Security of Your Personal Information

We implement appropriate technical and organisational security measures to protect your personal information against loss, destruction, unauthorised access, alteration, or disclosure. These measures may include:

• Using SSL (Secure Sockets Layer) encryption for transactions and communications on the Website.
• Restricting internal access to personal information to authorised persons who require access for legitimate operational purposes.
• Protecting physical records and electronic systems using appropriate access controls, passwords, firewalls, and other security measures.

6. Retention of Your Personal Information

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or for as long as required by applicable South African law, after which it will be deleted, destroyed or de-identified where appropriate.

7. Your Rights Under POPIA

Rights relating to access, correction, deletion, objection, withdrawal of consent, complaints and requests may be directed to Basyr using the contact details below.

As a data subject in South Africa, you may have the following rights in relation to your personal information under POPIA:

1. Right of Access: Request confirmation of whether we hold personal information about you and request access to that information, subject to applicable law.
2. Right to Rectification: Request that inaccurate, outdated, incomplete, or misleading personal information be corrected or updated.
3. Right to Request Deletion: Request the deletion or destruction of personal information where permitted by applicable law.
4. Right to Object: Object to certain forms of processing of your personal information, including direct marketing, where applicable.
5. Right to Withdraw Consent: Withdraw consent where processing is based on consent, including opting out of newsletters or marketing communications.
6. Right to Lodge a Complaint: Lodge a complaint with the South African Information Regulator regarding the processing of your personal information.
7. Other Data-Subject Rights: As governed by POPIA and applicable South African law.

8. Cookies

Our Website uses cookies and similar technologies to help remember login details, maintain shopping cart functionality, understand website usage, and improve your browsing experience.

You can configure your browser to block or restrict cookies. However, please note that certain parts of our Website may not function correctly if cookies are disabled.

9. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy, or would like to request access to or correction of your personal information, please contact us:

• Email: info@basyr.co.za
• Call: 065 580 6560